OOPR joins you at whatever stage your business or professional growth is at. We help you identify where you want to go and then recommend the appropriate and affordable layers of marketing and PR to achieve your goal.
There are a multitude of promotional channels to utilize in the dual online and offline worlds. We utilize the appropriate “silos” of media relations, online marketing and social media, website creation and promotion, video, writing, etc. By layering your campaign, each step builds upon the next to create an ever-expanding sphere of influence.
Your campaign begins with coaching to identify your authentic message, your objectives and a strategy.
Our network of specialists in each silo are utilized, saving you the trial and error of finding the “right” person or company for each phase of your campaign.
Sales and promotional copywriting is normally done by Martha.
There are Four Steps to Implementation:
1. RESEARCH. Gain a a thorough understanding of who you are, your message, your desired “publics,” your objectives, your competition, and the current sentiment of the environment we are promoting into;
2. MESSAGE. Identify the correct markets and appropriate messages — at least to start. Truth be told, as we execute, we will be fine-tuning as we go.
3. MECHANICS. Once the first two steps are complete, we can best identify the channels that are correct for you. This is where we select from publicity tools, online marketing and PR, social media and publishing.
4. EXECUTION. We assemble the experts we’ll need to execute each phase of your campaign. We know who’s good at what, so you’re not having to first find vendors for every need and then see if they can really do what they say.
Our efforts are directed toward one objective: Getting You to the Next Level.
One benefit of working with a company that accesses a pool of professionals from niche disciplines is that we can execute any phase of a campaign. We don’t need to steer you into any particular service.
Our entry level fee is $4996. This is a STARTUP LAUNCH that goes through Steps 1-4.
A recent campaign for this fee included:
a. 3 coaching sessions to identify client objectives, key messages, target outlets;
b. creating list of top newsletters in the client’s niche, contacting the editors and sending a book;
c. two national television appearances;
d. two talk radio appearances;
e. magazine coverage in same niche as client’s subject; and
f. distribution of online press release.
The strategy will be based on fees as you can also take a more aggressive start up approach.
- Create, write and publish a consumer book targeted to your ideal market with authentic information that conveys your expertise.
- Execute a publicity campaign for your book.
- Create, publish and promote your whitepaper, special report or ebook.
- Design a PR & Marketing friendly website with authentic content that sets you apart; our in-house programmer enables us to offer inexpensive monthly maintenance that keeps your site functioning well, including video and audio uploads and other PR and marketing features;
- Establish or expand your online presence to not only attract traffic, but assure media and prospects of your leadership position. This is accomplished with an online PR campaign.
- Create an in-house newsletter that helps to retain and educate the customers/clients your promotion has attracted;
- Create video and audio that adds high-impact to your website and offline promotion.
- Establish a social media presence and build out your pages as well as fans, followers, etc.