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	<title>Online Offline PR</title>
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	<description>Reach Your Next Level With Custom PR</description>
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		<title>How to Overcome Not Knowing Your Market</title>
		<link>http://onlineofflinepr.com/personal-branding/how-to-overcome-not-knowing-your-market.html</link>
		<comments>http://onlineofflinepr.com/personal-branding/how-to-overcome-not-knowing-your-market.html#comments</comments>
		<pubDate>Mon, 21 May 2012 04:25:54 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://onlineofflinepr.com/?p=465</guid>
		<description><![CDATA[&#160; This is a great approach for when you’re not sure exactly who your market is. I&#8217;ve talked in earlier posts about attracting the clientele that&#8217;s right for you by simply being authentic. Andy Jenkins – internet marketing extraordinaire and co-founder and former partner of one of the more established internet marketing education groups, Stompernet  [...]]]></description>
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		<title>How to Talk to the Publics In Your Niche</title>
		<link>http://onlineofflinepr.com/public-relations-pr/niches-and-publics.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/niches-and-publics.html#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:50:22 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Internet PR]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online PR Online Public Relations]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[online public relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publics]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://marthamconway.com/?p=338</guid>
		<description><![CDATA[By understanding the old PR term of &#8220;publics&#8221; you&#8217;ll be able to better identify the various groups within your niche and hone your marketing better. One caveat to remember is that niching is not for everyone. But everyone has &#8220;publics,&#8221; which I&#8217;ll go into in a bit. In Public Relations, there’s a term called “publics.” [...]]]></description>
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		<title>Steve Jobs: Leadership vs Marketing</title>
		<link>http://onlineofflinepr.com/thought-leadership/steve-jobs-leadership-vs-marketing.html</link>
		<comments>http://onlineofflinepr.com/thought-leadership/steve-jobs-leadership-vs-marketing.html#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:21:56 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://marthamconway.com/?p=323</guid>
		<description><![CDATA[Steve Jobs: “It’s Not the Consumer’s Job to Know What They Want” In a brilliant post about Steve Jobs and the US Government, NY Times blogger Matt Bai points out the difference between true leadership and it’s antithesis: relying on focus groups and polls instead of taking risks. In other words, while Mr. Jobs tried [...]]]></description>
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		<title>Differentiate! Know Yourself. Know Your Customer.</title>
		<link>http://onlineofflinepr.com/public-relations-pr/differentiate.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/differentiate.html#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:48:28 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[online public relations]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.marthamconway.com/?p=221</guid>
		<description><![CDATA[Do you know your prospect or customer well enough to capture his attention? Do you know enough about your message to know what to say? Differentiating is just as much about you as it is about your customer. You actually need to know yourself (your products/services) as well as you know your customer. Why? You [...]]]></description>
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		<title>Tips On How to Use Online Coupon Marketing to Grow Your Clientele</title>
		<link>http://onlineofflinepr.com/online-marketing/tips-for-local-business-owners-know-how-to-utilize-groupon.html</link>
		<comments>http://onlineofflinepr.com/online-marketing/tips-for-local-business-owners-know-how-to-utilize-groupon.html#comments</comments>
		<pubDate>Sat, 16 Jul 2011 15:28:48 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[local business online marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marthamconway.com/?p=301</guid>
		<description><![CDATA[The online coupon model, aka Groupon, Living Social and competitors, has created an enormous opportunity for local business. It&#8217;s surprising to me that  some business owners don&#8217;t see the tremendous opportunity this marketing model offers them. Every form of marketing and PR, except word-of-mouth requires an out of pocket expense with zero guarantee of return. [...]]]></description>
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		<title>Internet Copywriting 101: Use Your Description Tags</title>
		<link>http://onlineofflinepr.com/online-marketing/internet-copywriting-101-use-your-description-tags.html</link>
		<comments>http://onlineofflinepr.com/online-marketing/internet-copywriting-101-use-your-description-tags.html#comments</comments>
		<pubDate>Wed, 22 Jun 2011 14:09:52 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online pr]]></category>

		<guid isPermaLink="false">http://marthamconway.com/?p=287</guid>
		<description><![CDATA[If you invested all your time to climb to Mt Everest, surely you&#8217;d get to the top and take some pictures. Well, getting your pages to rank on page one of the search results takes work, so go the extra mile and make sure your description tag tells the searcher your page has what he [...]]]></description>
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		<title>Doug Casey on The Future of Corporate Media and Small Business</title>
		<link>http://onlineofflinepr.com/public-relations-pr/the-future-of-corporate-media-and-small-business-according-to-doug-casey.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/the-future-of-corporate-media-and-small-business-according-to-doug-casey.html#comments</comments>
		<pubDate>Thu, 03 Mar 2011 17:52:54 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[offline pr]]></category>
		<category><![CDATA[online pr]]></category>

		<guid isPermaLink="false">http://www.marthamconway.com/?p=274</guid>
		<description><![CDATA[Big broadcast TV is disappearing too, for the same reasons we've been discussing. When some kid with a webcam in Egypt, Libya, or even Belarus, can produce a live documentary that's more riveting and costs nothing compared to professional TV news coverage, you know that the business model of major news networks is on its way out. ]]></description>
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		<title>Candor is the &#8220;New PR&#8221;</title>
		<link>http://onlineofflinepr.com/public-relations-pr/using-un-pr-in-a-transparent-world.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/using-un-pr-in-a-transparent-world.html#comments</comments>
		<pubDate>Tue, 15 Feb 2011 21:14:09 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Online PR Online Public Relations]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marthamconway.com/?p=265</guid>
		<description><![CDATA[Aaaaaah. The refreshingly sweet sound of candor. In today&#8217;s transparent, upload-to-You-Tube-in-Minutes World, candor will be your Best PR. Take Lady Gaga&#8217;s admission to using marijuana when she writes. She could have avoided Anderson Cooper&#8217;s question about drugs in her recent 60 Minutes interview. She could have lied. She didn&#8217;t. She admitted what she did, while at [...]]]></description>
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		<title>Lady Gaga, Groupon, Google and Authenticity</title>
		<link>http://onlineofflinepr.com/public-relations-pr/how-lady-gaga-groupon-and-other-successes-use-organic-pr-to-stay-ahead.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/how-lady-gaga-groupon-and-other-successes-use-organic-pr-to-stay-ahead.html#comments</comments>
		<pubDate>Sat, 05 Feb 2011 23:23:08 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Organic PR Triangle]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marthamconway.com/?p=248</guid>
		<description><![CDATA[Authenticity is being who you or your company actually are and not faking something you&#8217;re not because you think it&#8217;s cool. It&#8217;s a concept many of my clients found helpful, particularly experts and authors who were nervous about going on the air or having their ideas challenged. Being authentic is finding a comfortable, natural place [...]]]></description>
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		<title>PR Lessons From Rap Artist 50 Cent</title>
		<link>http://onlineofflinepr.com/public-relations-pr/rap-artist-50-cent.html</link>
		<comments>http://onlineofflinepr.com/public-relations-pr/rap-artist-50-cent.html#comments</comments>
		<pubDate>Fri, 11 Dec 2009 23:45:09 +0000</pubDate>
		<dc:creator>Martha Conway</dc:creator>
				<category><![CDATA[Public Relations PR]]></category>
		<category><![CDATA[50 cent]]></category>
		<category><![CDATA[fifty cent]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marthamconway.com/?p=229</guid>
		<description><![CDATA[This article by Robert Greene &#8212; who spent time with rap artist 50 Cent, helping him to write his book &#8212; conveys the coveted keys to success in gaining public support for any product, service or idea. As 50 Cent so clearly demonstrates in this article, these secrets get harder to implement the more successful [...]]]></description>
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