Your Colors Should Be Congruent With Your Words
Wondering what colors attract your desired audience?
Pamela Wilson, founder of BIG BRAND SYSTEM offers a simple chart to help you select your TWO STARTER COLORS for your logo and brand. She says this about color:
Colors can support your message or conflict with it. An online store selling clothing made from organic cottons would risk turning off prospective customers with fluorescent colors.
Likewise, a dental office would opt for colors that soothe or are more conservative, such as blues and whites.
Pamela’s chart is a great start to getting a sense of the colors that represent you and attract the customers you want.